Already have a subscription?Sign In
Log in to see the full chart
Log in to see the full chart
January 15, 2026
Opinions on AI-Generated Ads Among US Gen Z and Millennials, Jan 2026 (% of respondents in each group)
Methodology
Data is from the January 2026 Interactive Advertising Bureau (IAB) and Sonata Insights report titled "The AI Ad Gap Widens." 505 US consumers ages 16-43 were surveyed during October 2025-January 2026. 150 respondents were Gen Z (ages 16-27) and 150 were millennials (ages 28-43). In addition, 104 US advertising executives at companies with annual media spend of at least $1 million were also surveyed.Chart Title
Opinions on AI-Generated Ads Among US Gen Z and Millennials, Jan 2026 (% of respondents in each group)Publication Date
January 15, 2026