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December 8, 2025

Inaccurate AI Content Is Brands' Top Red Flag

Inaccurate AI Content Is Brands' Top Red Flag

Methodology

Data is from the December 2025 Integral Ad Science and YouGov "The 2026 Industry Pulse Report." 290 US digital media experts who use programmatic advertising were surveyed during October 2025. Respondents included advertisers (n=98), agencies (n=78), publishers and platforms (n=58), and ad tech professionals (n=56).