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January 28, 2026
Automated Ad Buying Ranks Near Top of Advertisers' Concerns and Challenges
Methodology
Data is from the January 2026 Interactive Advertising Bureau (IAB) "2026 Outlook Study." 205 US ad buyers at agencies (53%), brands (44%), and other (3%) were surveyed between November 24, 2025 and January 16, 2026. Respondents held the positions of C-level, president, executive vice president, senior vice president, vice president, director, manager, and below.Chart Title
Automated Ad Buying Ranks Near Top of Advertisers' Concerns and ChallengesPublication Date
January 28, 2026