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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

January 13, 2026

Expected Share of Ad Spend Allocated to Digital vs. Traditional Media Among US Senior Ad Buyers, 2025-2027 (% of total)

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Chart Title

Expected Share of Ad Spend Allocated to Digital vs. Traditional Media Among US Senior Ad Buyers, 2025-2027 (% of total)

Publication Date

January 13, 2026

Sources

Source information is only available to PRO subscribers.

Topics

Total Media Ad Spending Digital Ad Spending United States