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January 21, 2026
Social Media and Generative AI Apps Gained the Most Time Spent Globally in 2025
Methodology
Data is from the January 2026 Sensor Tower report titled "State of Mobile 2026." App engagement estimates were generated using the Sensor Tower Mobile App Insights platform and reflect activity from January 1, 2014-December 31, 2025. Spending data represents gross consumer spend on the Apple App Store and Google Play from paid downloads, in-app purchases, and subscriptions before the app stores take their fee. In-app advertising and third-party purchases are excluded. Download totals are on a per-user basis, and they exclude re-installs, app updates, and downloads of the same app by a user to multiple devices. Sensor Tower is a mobile app analytics platform.Chart Title
Social Media and Generative AI Apps Gained the Most Time Spent Globally in 2025Publication Date
January 21, 2026
Sources
Topics
Mobile AppsTime Spent with MediaArtificial Intelligence (AI)Social Media UsageMobile Activities
Worldwide