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January 14, 2026

Longer Partnerships With YouTube Creators Generate Higher Affiliate Link Clickthrough Rates

Longer Partnerships With YouTube Creators Generate Higher Affiliate Link Clickthrough Rates

Methodology

Data is from the January 2026 Agentio report titled “The Ultimate 2026 YouTube Creator Marketing Playbook.” Agentio analyzed more than 10,000 primarily US-based YouTube creator integrations on the Agentio platform during October 2023-December 2025. 92% of creators were based in the US, 5% in Canada, 2% in the UK, and less than 1% in Australia. A YouTube creator integration is defined as a paid sponsorship placement embedded directly within a YouTube creator’s video, where the creator features, endorses, or demonstrates a brand’s product or service. Unlike YouTube Ads, these integrations are native to the content and remain live as part of the video’s organic distribution over time.
Longer Partnerships With YouTube Creators Generate Higher Affiliate Link Clickthrough Rates | EMARKETER