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November 1, 2025
Social Commerce Sales Will Approach £12 Billion in 2026, Having Almost Quadrupled Since 2023
Note
Social commerce sales include products or services ordered by buying directly on the social platform or by clicking links on the social network that lead to the retailer's product page with an immediate purchase option (Facebook Shop, WeChat Mini Programs, etc.). They also include transactions that ... were agreed upon on social platforms initially but payment took place elsewhere, such as PayPal (e.g., consumer-to-consumer transactions on Facebook Marketplace).Methodology
Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers and social network companies, consumer online buying trends, and macro-level economic conditions.Featured In
UK Social Commerce 2026Sources
Chart Title
Social Commerce Sales Will Approach £12 Billion in 2026, Having Almost Quadrupled Since 2023Publication Date
November 1, 2025