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November 18, 2025
Reaching Target Audiences Is the Biggest Challenge for Social Marketers, (% of marketing and advertising decision-makers worldwide, March 2025)
Methodology
Data is from the November 2025 DoubleVerify report titled "DoubleVerify, " 2025 Global Insights: How Consumers and Marketers Use Walled Gardens" conducted by Sapio Research. 1,970 marketing and advertising decision-makers were surveyed worldwide during March 2025. The survey was conducted in Australia, Austria, Brazil, Canada, Colombia, France, Germany, India, Indonesia, Italy, Japan, Mexico, Netherlands, New Zealand, Philippines, Poland, Saudi Arabia, Singapore, Spain, Switzerland, Thailand, UAE, the UK, the US, and Vietnam. For the full sample of marketers, the margin of error is +/-2.2 percentage points at the 95% confidence level.Chart Title
Reaching Target Audiences Is the Biggest Challenge for Social Marketers, (% of marketing and advertising decision-makers worldwide, March 2025)Publication Date
November 18, 2025