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October 1, 2025
US Connected Car Adoption Will Slow After a 2025 Growth Uptick, as the Market Nears Saturation, (millions of US connected car drivers, % change, and % of licensed drivers, 2024-2029)
Note
Connected cars are defined as vehicles that contain proprietary embedded systems (e.g., myAudi, AcuraLink, Subaru STARLINK, Mercedes-Benz MBUX) or aftermarket brought-in devices (e.g., head units from Alpine, Clarion, Pioneer, Sony) that connect to 3G, 4G LTE, or 5G VoLTE wirelessly through ... proprietary internet connectivity or via mobile devices connected through Bluetooth, a USB connection, or dongle adapters. This includes vehicles that utilize interfaces like Apple CarPlay and Android Auto. Connected services include navigation and routing, infotainment (e.g., music, social media, news), diagnostic and telematic services, emergency and driver assistance, and health and wellness. Satellite radio, audio controlled through a mobile device, and commercial or publicly owned vehicles are excluded. EMARKETER benchmarks reported licensed driver figures from the Federal Highway Administration, for which the last full year measured was 2020. These figures include restricted and graduated driver’s licenses.Methodology
Estimates are based on the analysis of survey and app data from research firms, historical consumer adoption and buying trends, auto market trends, data from benchmark sources, reported company data, interviews, demographic and socioeconomic factors, and macroeconomic conditions.Chart Title
US Connected Car Adoption Will Slow After a 2025 Growth Uptick, as the Market Nears Saturation, (millions of US connected car drivers, % change, and % of licensed drivers, 2024-2029)Publication Date
October 1, 2025