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November 13, 2025
Creators Seek Brand Partnerships Rooted in Quality and Shared Values
Note
Respondents were asked, "When partnering with a brand on a brand deal or sponsored post, what do you typically look for in a brand?"Methodology
Data is from the November 2025 Ipsos report titled "What Creators Want" commissioned by Snap Inc. in partnership with Publicis Media. 1,120 creators ages 18-49 in 6 countries worldwide were surveyed during May-July 2025. Creators must have used Snapchat and one other social/video platform at least once per week for the purpose of being a professional content creator, and had to have worked with a brand on social campaigns. The countries surveyed were Canada, France, Norway, Saudi Arabia, the UK, and US.Chart Title
Creators Seek Brand Partnerships Rooted in Quality and Shared ValuesPublication Date
November 13, 2025