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By ProductEMARKETER PRO+EM Advisory AI Visibility Index

By Use CaseDetermine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership

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Boost your brand and generate demand with media programs.

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Browse recent toolkits and resources curated by the EMARKETER team.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Explore plans and subscriptions.

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June 1, 2025

AI-Powered Tools That US Millennial/Gen X Women vs. Total Buyers Have Used to Explore Personal Care and Beauty Products, June 2025

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Data Drop: 5 Charts on Personal Care and Beauty Shopping Habits of Millennial and Gen X Women

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AI-Powered Tools That US Millennial/Gen X Women vs. Total Buyers Have Used to Explore Personal Care and Beauty Products, June 2025

Publication Date

June 1, 2025

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Featured In

Data Drop: 5 Charts on Personal Care and Beauty Shopping Habits of Millennial and Gen X Women

Topics

Digital Shoppers & Buyers In-Store Shoppers & Buyers Personal Care & Beauty Millennials Generation X Females Artificial Intelligence (AI)United States

AI-Powered Tools That US Millennial/Gen X Women vs. Total Buyers Have Used to Explore Personal Care and Beauty Products, June 2025 | EMARKETER