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July 16, 2025

Measurable Media and Measurement Rank Among Marketers' Top Priorities

Methodology

Data is from the July 2025 Mediaocean "2025 H2 Market Report." 464 marketing professionals worldwide representing brands, agencies, media companies, measurement firms, tech platforms, and other marketing industry constituents were surveyed during May 2025.

Featured In

Ad Measurement Trends H2 2025 The future belongs to signal-rich brands, says LiveRamp CEO Reddit pushes into performance marketing with new ad updates

Sources

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Chart Title

Measurable Media and Measurement Rank Among Marketers' Top Priorities

Publication Date

July 16, 2025

Sources

Featured In

Ad Measurement Trends H2 2025 The future belongs to signal-rich brands, says LiveRamp CEO Reddit pushes into performance marketing with new ad updates

Topics

Advertising Performance Metrics Marketing Measurement Surveys

Worldwide