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By ProductEMARKETER PRO+EM Advisory AI Visibility Index

By Use CaseDetermine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Learning Center

Browse recent toolkits and resources curated by the EMARKETER team.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Explore plans and subscriptions.

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August 20, 2025

Sports Streaming Retention: New Subscribers Are More Loyal Year-Round, (% of US adults, current subscribers vs. those very likely to subscribe this fall/winter, Aug 2025 Aug 2025)

Featured In

Churn threatens SVOD’s sports ad growth

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Chart Title

Sports Streaming Retention: New Subscribers Are More Loyal Year-Round, (% of US adults, current subscribers vs. those very likely to subscribe this fall/winter, Aug 2025 Aug 2025)

Publication Date

August 20, 2025

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Source information is only available to PRO subscribers.

Featured In

Churn threatens SVOD’s sports ad growth

Topics

Sports Video-on-Demand (VOD)United States

Sports Streaming Retention: New Subscribers Are More Loyal Year-Round, (% of US adults, current subscribers vs. those very likely to subscribe this fall/winter, Aug 2025 Aug 2025) | EMARKETER