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July 15, 2025

Reels Now Make Up a Fifth of Instagram Ad Impressions

Reels Now Make Up a Fifth of Instagram Ad Impressions

Featured In

US Social Ad CPMs Forecast 2025Instagram introduces linked Reels to enable serialized storytelling and drive engagementInstagram experiments with Reels as default home screenInstagram gives users more say in their Reels feeds, boosting interest-based targetingInstagram brings Reels to TV, chasing new ad growth on the big screenInstagram advertisers are shifting spend to Reels as the format's impression share surgesInstagram rolls out 5-second countdown ads after Reels

Sources

Tinuiti

Chart Title

Reels Now Make Up a Fifth of Instagram Ad Impressions

Publication Date

July 15, 2025

Sources

Tinuiti

Featured In

US Social Ad CPMs Forecast 2025Instagram introduces linked Reels to enable serialized storytelling and drive engagementInstagram experiments with Reels as default home screenInstagram gives users more say in their Reels feeds, boosting interest-based targetingInstagram brings Reels to TV, chasing new ad growth on the big screenInstagram advertisers are shifting spend to Reels as the format's impression share surgesInstagram rolls out 5-second countdown ads after Reels
Topics
Advertising Performance MetricsDigital AdvertisingSocial Media MarketingUnited States
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Reels Now Make Up a Fifth of Instagram Ad Impressions | EMARKETER