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April 17, 2025

Google Search CTRs of Top Pages Have Fallen Since AI Overviews' Launch in May 2024, (average clickthrough rate (CTR) worldwide of top-ranking Google Search results*, March 2024 & March 2025)

Google Search CTRs of Top Pages Have Fallen Since AI Overviews' Launch in May 2024, (average clickthrough rate (CTR) worldwide of top-ranking Google Search results*, March 2024 & March 2025)

Featured In

Google AI Overviews decrease CTRs by 34.5%, per new studyAnthropic’s Claude API could reshape search and threaten ad revenue models Google’s AI search plans hit a UK antitrust snagGoogle’s AI summaries are ending search sessions, reducing click-through behavior

Chart Title

Google Search CTRs of Top Pages Have Fallen Since AI Overviews' Launch in May 2024, (average clickthrough rate (CTR) worldwide of top-ranking Google Search results*, March 2024 & March 2025)

Publication Date

April 17, 2025

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Featured In

Google AI Overviews decrease CTRs by 34.5%, per new studyAnthropic’s Claude API could reshape search and threaten ad revenue models Google’s AI search plans hit a UK antitrust snagGoogle’s AI summaries are ending search sessions, reducing click-through behavior
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Clickthrough Rate (CTR)SearchSearch Marketing
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Google Search CTRs of Top Pages Have Fallen Since AI Overviews' Launch in May 2024, (average clickthrough rate (CTR) worldwide of top-ranking Google Search results*, March 2024 & March 2025) | EMARKETER