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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

December 4, 2024

Automotive Represents Only About 1% of Total NIL Deals but Nearly One-Third of Total NIL Spending (% of US total name, image, and likeness (NIL) deals vs. spending, by brand category, July 2021-Nov 2024)

Automotive Represents Only About 1% of Total NIL Deals but Nearly One-Third of Total NIL Spending (% of US total name, image, and likeness (NIL) deals vs. spending, by brand category, July 2021-Nov 2024)

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NIL Spending by Marketing Category in 2024