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June 6, 2025

Investment Remains the Biggest Hurdle to Wider Adoption of In-Store Ads (% of US agency and brand marketers, March 2025)

Investment Remains the Biggest Hurdle to Wider Adoption of In-Store Ads (% of US agency and brand marketers, March 2025)

Methodology

Data is from the June 2025 Placer.ai and EMARKETER, "In-store Advertising Perceptions Survey." 286 US agency and brand marketers were surveyed during March 21-26, 2025. All respondents were personally involved with ad placement in their organization.