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Boost your brand and generate demand with media programs.

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Read through guides, explore resource hubs, and sample our coverage.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

June 12, 2025

How US Marketers Adapt Creative Across Social Video and Connected TV (CTV) Ads, April 2025 (% of respondents)

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CPG marketers boost retail and social ad spend; data gaps hinder CTV growth

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Chart Title

How US Marketers Adapt Creative Across Social Video and Connected TV (CTV) Ads, April 2025 (% of respondents)

Publication Date

June 12, 2025

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Featured In

CPG marketers boost retail and social ad spend; data gaps hinder CTV growth

Topics

Digital Video Ad Spending Social Media Marketing Connected TVs Creative Advertising United States

How US Marketers Adapt Creative Across Social Video and Connected TV (CTV) Ads, April 2025 (% of respondents) | EMARKETER