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April 17, 2025

Subscription Streaming App Usage Among US Connected TV Users, March 2024 & March 2025 (% of respondents)

Subscription Streaming App Usage Among US Connected TV Users, March 2024 & March 2025 (% of respondents)

Methodology

Data is from the April 2025 LG Ad Solutions report titled "The Big Shift 2025: US Edition." 1,133 US adults ages 18+ were surveyed online during March 2025. All respondents had an internet-connected TV. The survey panel was representative of the US census by age and gender. LG Ad Solutions is a provider of connected TV and cross-screen advertising services.

Featured In

ESPN’s evolution to a direct to consumer brand begins today

Sources

LG Ad Solutions

Share

Chart Title

Subscription Streaming App Usage Among US Connected TV Users, March 2024 & March 2025 (% of respondents)

Publication Date

April 17, 2025

Sources

LG Ad Solutions

Featured In

ESPN’s evolution to a direct to consumer brand begins today

Topics

Video-on-Demand (VOD)Connected TVs United States