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Boost your brand and generate demand with media programs.

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Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Explore plans and subscriptions.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

April 16, 2025

Number of Free vs. Paid Streaming Services US Adults Currently Use in Their Household, Jan 2025 (% of respondents)

Featured In

Disney+ and Hulu introduce perks programs to deter cancellations Bundled streaming subscriptions win audience attention Fubo launches ‘skinny’ sports streaming bundle, but differentiation will drive success Apple TV and Peacock bundle will boost advertising potential

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Chart Title

Number of Free vs. Paid Streaming Services US Adults Currently Use in Their Household, Jan 2025 (% of respondents)

Publication Date

April 16, 2025

Sources

Source information is only available to PRO subscribers.

Featured In

Disney+ and Hulu introduce perks programs to deter cancellations Bundled streaming subscriptions win audience attention Fubo launches ‘skinny’ sports streaming bundle, but differentiation will drive success Apple TV and Peacock bundle will boost advertising potential

Topics

Video-on-Demand (VOD)United States