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Boost your brand and generate demand with media programs.

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Browse recent toolkits and resources curated by the EMARKETER team.

Register for an upcoming webinar and track which industry events our analysts attend.

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Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Explore plans and subscriptions.

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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

March 1, 2025

The Majority of US Households Will Have No Form of Pay TV as of This Year (% of US pay TV vs. non-pay TV households, 2020-2029)

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US OTT, Pay TV, and YouTube Viewers Forecast 2025 Digital Video Forecast and Trends Q3 2025

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Chart Title

The Majority of US Households Will Have No Form of Pay TV as of This Year (% of US pay TV vs. non-pay TV households, 2020-2029)

Publication Date

March 1, 2025

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Source information is only available to PRO subscribers.

Featured In

US OTT, Pay TV, and YouTube Viewers Forecast 2025 Digital Video Forecast and Trends Q3 2025

Topics

Pay TV Digital Video United States

The Majority of US Households Will Have No Form of Pay TV as of This Year (% of US pay TV vs. non-pay TV households, 2020-2029) | EMARKETER