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March 1, 2025
X's Ad Business Will Start to Turn Around in 2025 but Will Remain Roughly Half Its 2021 Size (billions in X (formerly Twitter) ad revenues worldwide and % change, 2021-2027)
Note
All numbers are EMARKETER estimates.Methodology
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues of major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders.Chart Title
X's Ad Business Will Start to Turn Around in 2025 but Will Remain Roughly Half Its 2021 Size (billions in X (formerly Twitter) ad revenues worldwide and % change, 2021-2027)Publication Date
March 1, 2025