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February 5, 2025
Over Half of Marketers Fear AI Will Diminish Human Creativity in Marketing (% of marketing decision-makers worldwide, Jan 2025)
Note
Data was provided to EMARKETER by Ascend2.
Methodology
Data is from February 2025 Ascend2 report titled "The Evolution of AI in Marketing 2025." 312 marketing decision-makers worldwide were surveyed during January 17-20, 2025. Respondents were from companies with fewer than 50 employees (51%), 50 to 500 employees (30%), or more than 500 employees (19%) in a job role of owner/partner/C-level (48%), vice president/director/manager (33%), or nonmanagement professional (19%) at companies with a business focus of B2B (23%), B2C (49%), or both (28%).