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February 3, 2025

Types of In-Game Ads US Gamers Have Encountered, Jan 2025 (% of respondents)

Types of In-Game Ads US Gamers Have Encountered, Jan 2025 (% of respondents)

Methodology

Data is from the February 2025 Attest report titled "Gaming in 2025: What Brands Need to Know." 1,363 US adults ages 18+ were surveyed on January 6, 2025. Of these respondents, 1,000 play video games at least a few times per month.