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February 5, 2025
Leading Opportunities in Using Connected TV (CTV) Within Retail Media for the Organization/CPG Clients According to US Brand and Agencies, Dec 2024 (% of respondents)
Methodology
Data is from the February 2025 Skai and Path to Purchase Institute "The State of Retail Media Report." 100+ US brand and agency professionals were surveyed during December 2024. The respondents were a mix of consumer product brands, manufacturers, and agencies. 73% of respondents were brand marketers for consumer goods organizations. All agency respondents were screened for having a CPG client focus.Chart Title
Leading Opportunities in Using Connected TV (CTV) Within Retail Media for the Organization/CPG Clients According to US Brand and Agencies, Dec 2024 (% of respondents)Publication Date
February 5, 2025