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January 29, 2025

TV Platforms Viewed by US Black Adults, July 2024 (% of total TV time)

Methodology

Data is from the January 2025 Nielsen report titled "Engaging Black Audiences: How Brands Impact, Grow and Win With Inclusion." The information in the report is based from multiple Nielsen measurement platforms including Nielsen National TV Ratings (which is based on a sample of over 42,000 homes and over 100,000 real people that are selected based on area probability sampling), Nielsen Streaming Content Ratings, Nielsen Streaming Platform Ratings, Nielsen Scarborough, Nielsen Ad Intel, Nielsen Brand Impact, Nielsen Fan Insights, and Nielsen Media Impact.

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Cable leads US Black adults' TV time

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Chart Title

TV Platforms Viewed by US Black Adults, July 2024 (% of total TV time)

Publication Date

January 29, 2025

Sources

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Cable leads US Black adults' TV time

Topics

Digital Video TV Black Adults United States

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