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Explore our Research →The big answers: EMARKETER Daily quiz
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
January 16, 2025
Level of Focus Among US Ad Buyers in 2025 for Select Ad Topics/Solutions, Dec 2024 (% of respondents)
Note
Respondents were asked, "Do you expect to focus more, less, or the same amount of time and/or resources in 2025 (vs. 2024) on the following?"Methodology
Data is from the January 2025 Interactive Advertising Bureau (IAB) "2025 Outlook Study." 200 US ad buyers were surveyed during November 13-December 6, 2024. Respondents represented buy-side ad investment decision-makers mainly at brands (40%), agencies (49%), and other (11%), with job titles of director+ (71%), manager (25%), or junior (4%).Chart Title
Level of Focus Among US Ad Buyers in 2025 for Select Ad Topics/Solutions, Dec 2024 (% of respondents)Publication Date
January 16, 2025
