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October 1, 2024
Over 20% of US Digital Buyers Will Make a Purchase off a Livestream in 2025 (millions of US livestreaming retail ecommerce buyers, % change, and % of digital buyers, 2022-2028)
Note
Livestream sessions can take place on an ecommerce website or a social media platform. Internet users are individuals of any age who use the internet from any location via any device at least once per month.Methodology
Estimates are based on the analysis of survey and web traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.Featured In
TikTok's uncertain future boosts Lemon8 growth and Whatnot livestream shopping expansionUS Forecast Trends to Watch in 2025Consumers turn to livestream for commerceYouTube introduces mid-roll side-by-side ads for livestreamersInstagram prohibits creators with under 1,000 followers from going liveSources
Chart Title
Over 20% of US Digital Buyers Will Make a Purchase off a Livestream in 2025 (millions of US livestreaming retail ecommerce buyers, % change, and % of digital buyers, 2022-2028)Publication Date
October 1, 2024