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November 8, 2024
Importance of Sustainability and DEI to the Company/Brand According to CMOs Worldwide, June 2024 (% of respondents)
Note
Respondents were asked, "Which of these statements apply to your company or brand?" Please select as many as you think apply for each topic.Methodology
Data is from the November 2024 NielsenIQ and GfK report titled "CMO Outlook." Nearly 600 senior marketing leaders worldwide were surveyed during April-June 2024. Respondents were from companies from 18 countries with over $50 million in annual revenue or with over 250 employees.Featured In
Costco holds firm on DEIMeta, Amazon are the latest companies to diverge on DEITarget, Costco show there are no good answers to DEI backlashGoogle reverses DEI commitments as it expands government ties Pinterest warns search engine changes, DEI efforts could hurt growthNFL’s DEI commitment stands firm despite political and corporate reversalsChart Title
Importance of Sustainability and DEI to the Company/Brand According to CMOs Worldwide, June 2024 (% of respondents)Publication Date
November 8, 2024