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By ProductEMARKETER PRO+EM Advisory AI Visibility Index

By Use CaseDetermine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Learning Center

Read through guides, explore resource hubs, and sample our coverage.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

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October 2, 2024

Share of Advertising Budget in 2024 Allocated to Walled Gardens vs. Open Web According to Marketers and Agencies Worldwide, July 2024 (% of respondents)

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Chart Title

Share of Advertising Budget in 2024 Allocated to Walled Gardens vs. Open Web According to Marketers and Agencies Worldwide, July 2024 (% of respondents)

Publication Date

October 2, 2024

Sources

Source information is only available to PRO subscribers.

Topics

Advertising Agencies Digital Ad Spending

Worldwide

Share of Advertising Budget in 2024 Allocated to Walled Gardens vs. Open Web According to Marketers and Agencies Worldwide, July 2024 (% of respondents) | EMARKETER