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August 1, 2024
US Healthcare and Pharma Digital Ad Spending, 2022-2026 (billions )
Note
Historical digital ad spending data up to 2015 is derived from Interactive Advertising Bureau (IAB) and PwC data. Healthcare and pharma includes drug manufacturers and researchers, vitamins and supplements, prescriptions, pet flea and tick drugs, cold/cough medicine, over-the-counter allergy ... medicine, birth control, biotech companies, animal pharmaceutical companies, health and dental insurance, healthcare providers and facility services, social assistance providers, wellness companies, health and monitoring devices, and imaging equipment.Methodology
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and EMARKETER interviews with executives at ad agencies, brands, media publishers and other industry leaders.Chart Title
US Healthcare and Pharma Digital Ad Spending, 2022-2026 (billions )Publication Date
August 1, 2024