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September 17, 2024
Preferred Commerce Video Ad Length Among US Consumers vs. Commerce Video Ad Length Used by US Advertisers, July 2024 (% of consumers' preferred ad length and % of advertisers using ad length for commerce videos)
Note
Data was provided to EMARKETER by IAB.Methodology
Data is from the September 2024 Interactive Advertising Bureau (IAB) report titled "Unconnected Commerce: The Disconnect Between Brands and Consumers in Digital Video Shopping" in partnership with Alter Agents. Over 1,000 US consumers ages 18+ and 300 marketers were surveyed during June 28-July 21, 2024.Chart Title
Preferred Commerce Video Ad Length Among US Consumers vs. Commerce Video Ad Length Used by US Advertisers, July 2024 (% of consumers' preferred ad length and % of advertisers using ad length for commerce videos)Publication Date
September 17, 2024