Already have a subscription?Sign In
Log in to see the full chart
Log in to see the full chart
September 17, 2024
Preferred Commerce Video Ad Length Among US Consumers vs. Commerce Video Ad Length Used by US Advertisers, July 2024 (% of consumers' preferred ad length and % of advertisers using ad length for commerce videos)
Note
Data was provided to EMARKETER by IAB.Methodology
Data is from the September 2024 Interactive Advertising Bureau (IAB) report titled "Unconnected Commerce: The Disconnect Between Brands and Consumers in Digital Video Shopping" in partnership with Alter Agents. Over 1,000 US consumers ages 18+ and 300 marketers were surveyed during June 28-July 21, 2024.Chart Title
Preferred Commerce Video Ad Length Among US Consumers vs. Commerce Video Ad Length Used by US Advertisers, July 2024 (% of consumers' preferred ad length and % of advertisers using ad length for commerce videos)Publication Date
September 17, 2024