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July 29, 2024

Usage of Ad-Supported vs. Ad-Free TV Services Among US TV Viewers, June 2021-June 2024 (% of respondents)

Usage of Ad-Supported vs. Ad-Free TV Services Among US TV Viewers, June 2021-June 2024 (% of respondents)

Methodology

Data is from the July 2024 Hub Research report titled "TV Advertising: Fact vs. Fiction (Wave 7)." A US census-balanced sample of 3,000 US adults ages 14-74 were surveyed online during May 2024. All respondents watch at least 1 hour of TV per week.

Featured In

Consumers welcome ads when it saves them money. What does that mean for marketers?

Sources

Hub Research

Chart Title

Usage of Ad-Supported vs. Ad-Free TV Services Among US TV Viewers, June 2021-June 2024 (% of respondents)

Publication Date

July 29, 2024

Sources

Hub Research

Featured In

Consumers welcome ads when it saves them money. What does that mean for marketers?
Topics
Pay TVTV AdvertisingUnited States