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September 9, 2024
Ways US Digital Ad Buyers Use/Plan to Use AI for Media Planning/Buying, Aug 2024 (% of respondents)
Methodology
Data is from the September 2024 EMARKETER "US Retail Media Networks Perception Benchmark" survey. 139 retail media network (RMN) users were surveyed during July 22-August 26, 2024, to gauge how US ad buyers value 15 most important criteria when they are selecting retail media networks. Respondents to the online survey were advertisers who are at least manager level with personal involvement in digital ad placement/ad buying, including advertising agencies. The data of this online survey was collected via EMARKETER's client database and by third-party sample providers. Data has a margin of error of +/-8 percentage points at the 95% confidence interval.Featured In
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Chart Title
Ways US Digital Ad Buyers Use/Plan to Use AI for Media Planning/Buying, Aug 2024 (% of respondents)Publication Date
September 9, 2024