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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
September 9, 2024
Ways US Digital Ad Buyers Use/Plan to Use AI for Media Planning/Buying, Aug 2024 (% of respondents)
Methodology
Data is from the September 2024 EMARKETER "US Retail Media Networks Perception Benchmark" survey. 139 retail media network (RMN) users were surveyed during July 22-August 26, 2024, to gauge how US ad buyers value 15 most important criteria when they are selecting retail media networks. Respondents to the online survey were advertisers who are at least manager level with personal involvement in digital ad placement/ad buying, including advertising agencies. The data of this online survey was collected via EMARKETER's client database and by third-party sample providers. Data has a margin of error of +/-8 percentage points at the 95% confidence interval.Featured In
Advertising Trends to Watch in 20252025 trend: AI-powered media buying will take an even bigger share of media sales 5 charts: Agency changes, privacy laws, and AI define media planning in 2025Google expands Performance Max controls, reportingMeta will phase out manual targeting from some Advantage+ campaignsSources
Chart Title
Ways US Digital Ad Buyers Use/Plan to Use AI for Media Planning/Buying, Aug 2024 (% of respondents)Publication Date
September 9, 2024
