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September 1, 2024
Attitude of US Marketers Toward Last Click Attribution, July 2024 (% of respondents)
Note
Respondents were asked "Using this scale, can you please rate your level of agreement with the following statements."Methodology
Data is from the September 2024 Snap and EMARKETER “Media Measurement Survey." 282 US marketers were surveyed during June-July 2024. Respondents included B2B or B2C brand marketers and agencies at companies, or had clients, who spent $500K+ in digital advertising during the past 12 months.Chart Title
Attitude of US Marketers Toward Last Click Attribution, July 2024 (% of respondents)Publication Date
September 1, 2024