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June 20, 2024
Cross-Usage of Select Streaming Services Among US Households, 2023 (% of total)
Methodology
Data is from the June 2024 Advertising Research Foundation (ARF) report titled "TV Deconstructed: Latest Findings from the DASH Study." 10,504 US adults ages 18+ were surveyed in two waves during March 15-June 30, 2023, and September 18-November 13, 2023. Using a national probability sample, the surveys were conducted online, via telephone, and via in-person interviews. The margin of error is +/-1.31 percentage points for individuals, and +/-1.30 percentage points for households.Chart Title
Cross-Usage of Select Streaming Services Among US Households, 2023 (% of total)Publication Date
June 20, 2024