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March 1, 2024
Excluding Facebook, Over 6 in 10 US Social Shoppers Have Made a Purchase Because of Creator Content (% of US Facebook vs. non-Facebook* social shoppers, March 2024)
Methodology
Data is from the March 2024 EMARKETER survey titled "US Social Commerce." 1,207 US social media users ages 15-77 were surveyed between March 1 and March 14, 2024. The survey aimed to gauge the shopping behavior of social media users across leading platforms and uncover their responses to shopping-related, sponsored, and creator/influencer content. Survey respondents were monthly social media users who made a purchase on these platforms or were inspired to make a purchase after discovering a product or service on these platforms, regardless of where the final transaction took place. They were selected to closely align with the US population on the criteria of age (among ages 15 to 77), gender, household income, and race/ethnicity. The survey was fielded by a third-party sample provider. Data has a margin of error of +/-2.8 percentage points at the 95% confidence interval.Chart Title
Excluding Facebook, Over 6 in 10 US Social Shoppers Have Made a Purchase Because of Creator Content (% of US Facebook vs. non-Facebook* social shoppers, March 2024)Publication Date
March 1, 2024