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July 1, 2024
US Ecommerce, Physical, and Total Retail Holiday Season Sales Growth, 2018-2024 (% change)
Note
EMARKETER benchmarks its US total retail sales figures against US Department of Commerce data from 2018 onward. The last full year measured was 2023.Methodology
Estimates are based on the analysis of US Department of Commerce data, estimates from other research firms, historical trends, consumer buying trends, and macro-level economic conditions.Chart Title
US Ecommerce, Physical, and Total Retail Holiday Season Sales Growth, 2018-2024 (% change)Publication Date
July 1, 2024