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March 1, 2024
Brands Continue to Invest Heavily in Sponsored Content on Social Media, but Growth Is Slowing (billions in US sponsored content spending and % change, 2021-2025)
Note
An influencer is an individual who can sway the brand preferences, buying decisions, and loyalty of a broader population, regardless of follower count. Creators are people or entities that develop original content primarily for digital properties with the purpose of building and monetizing their ... audience. Examples include celebrities, public figures, YouTube/Instagram/TikTok creators, and subject matter thought leaders/experts.Methodology
Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports, and device adoption trends.Chart Title
Brands Continue to Invest Heavily in Sponsored Content on Social Media, but Growth Is Slowing (billions in US sponsored content spending and % change, 2021-2025)Publication Date
March 1, 2024