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February 14, 2024

Share of Search Completed Digitally vs. In-Store Among Adults Worldwide, by Product Category, Nov 2023 (% of total)

Methodology

Data is from the February 2024 Auctane and Retail Economics report titled "Online shipping scenario 2024: Navigating the modern buyer's journey and its complexity." 8,000 adults ages 18+ in 8 countries were surveyed online during November 2023. The respondents were from Australia, Canada, France, Germany, Italy, Spain, the UK and the US. Additionally, 800 online sellers in Canada, France, Germany, Italy, Spain and the UK were surveyed during the same period.

Featured In

Consumers worldwide prefer searching online over in-store for electronics, clothes, and other select categories

Sources

Retail Economics

Share

Chart Title

Share of Search Completed Digitally vs. In-Store Among Adults Worldwide, by Product Category, Nov 2023 (% of total)

Publication Date

February 14, 2024

Sources

Retail Economics

Featured In

Consumers worldwide prefer searching online over in-store for electronics, clothes, and other select categories

Topics

Search Consumer Electronics Digital Shoppers & Buyers Personal Care & Beauty Apparel & Accessories

Worldwide

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