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November 1, 2023
Amazon Ad Revenue Share in Select Countries, 2024 (% of total retail media ad spending)
Note
Digital ad revenues include banner ads and other (static display and ads such as Facebook's News Feed Ads and X's Promoted Posts), classified ads, email (embedded ads only), rich media (including in-stream and outstream video ads), search ads (including contextual text links, paid inclusion, paid ... listings, and SEO), sponsorships, lead generation (referrals); rich media data for 2017-2022 includes in-stream and outstream video ads; data prior to 2017 includes only outstream video ads. Mobile messaging (SMS, MMS, and P2P messaging) is excluded.Methodology
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.Sources
Chart Title
Amazon Ad Revenue Share in Select Countries, 2024 (% of total retail media ad spending)Publication Date
November 1, 2023