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October 6, 2023

Leading Product Categories That US Adults Purchased After Seeing Products Promoted by Influencers, July 2023 (% of respondents)

Leading Product Categories That US Adults Purchased After Seeing Products Promoted by Influencers, July 2023 (% of respondents)

Methodology

Data is from the October 2023 Feedvisor report titled "A Deep Dive Into Modern Consumer Purchasing Trends in E-Commerce." 2,014 US adults who have purchased a product on Amazon within the past 6 months were surveyed online during July 14-20, 2023.