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October 17, 2023
Marketing Channels That Have the Most Impact on Multichannel Strategy According to US B2B Marketers, April 2023 (% of respondents)
Note
Respondents were asked, "Which of the following has the most impact on your multi-channel strategy?"Methodology
Data is from the October 2023 Ascend2 report titled "B2B Perspective on Multi-Channel Marketing" in partnership with Zoominfo. 101 US B2B marketers were surveyed during April 2023. Respondents were from companies with fewer than 50 employees (58%), 50 to 500 employees (23%), or more than 500 employees (19%) in a job role of vice president/director/manager (35%), owner/partner/C-level (52%), or non-management (13%).Chart Title
Marketing Channels That Have the Most Impact on Multichannel Strategy According to US B2B Marketers, April 2023 (% of respondents)Publication Date
October 17, 2023