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October 17, 2023
Marketing Channels That Enable US B2B Marketers to Most Effectively Connect With Prospective Buyers, April 2023 (% of respondents)
Note
Respondents were asked, "Which of the following channels enables you to most effectively connect with your prospective buyers?"Methodology
Data is from the October 2023 Ascend2 report titled "B2B Perspective on Multi-Channel Marketing" in partnership with Zoominfo. 101 US B2B marketers were surveyed during April 2023. Respondents were from companies with fewer than 50 employees (58%), 50 to 500 employees (23%), or more than 500 employees (19%) in a job role of vice president/director/manager (35%), owner/partner/C-level (52%), or non-management (13%).Chart Title
Marketing Channels That Enable US B2B Marketers to Most Effectively Connect With Prospective Buyers, April 2023 (% of respondents)Publication Date
October 17, 2023