Already have a subscription?Sign In
Log in to see the full chart
Log in or register for a free account to get full, unrestricted access to this chart
Log in to see the full chart
May 4, 2023
Where Are Gen Z Adults Most Receptive to Ads? (% of respondents, Feb 2023)
Note
Respondents were asked "which media type(s) are you most receptive to experiencing ads?" Response choices included: social media, streaming TV, cable TV, broadcast TV, internet searches, radio or podcasts, magazines/newspapers, and other.Methodology
Data is from a May 2023 NCSolutions report titled "Gen Z: How CPG Brands Can Build Brand Loyalty with the First Generation of Digital Native." 2,186 US adults ages 18+ were surveyed online during February 2023. Half of the respondents are from Gen Z (ages 18-26), the other half split among baby boomers, Generation X and millennials. Responses in this survey were weighted by location, education, income and other demographics to be representative of the overall U.S. population.Chart Title
Where Are Gen Z Adults Most Receptive to Ads? (% of respondents, Feb 2023)Publication Date
May 4, 2023