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May 1, 2023
Challenges Integrating Linear TV and Digital Campaign Data According to US TV Advertisers, March 2023 (% of respondents)
Methodology
Data is from a May 2023 Yahoo Advertising survey as cited in press release. 300 US TV marketers including agencies and brands were surveyed during March 1-8, 2023. Respondents were involved in media brand selection decisions and will spend at minimum $1 million in ad spend in the next 12 months.Featured In
TV advertisers want common metrics across linear and digitalISpot teams up with Camelot to bring its video measurement to buyersThe Media Rating Council wants to audit YouTube’s co-viewing and Google Video Partners dataParamount and iSpot unveil a strategic partnership to revamp TV ad measurementSources
Chart Title
Challenges Integrating Linear TV and Digital Campaign Data According to US TV Advertisers, March 2023 (% of respondents)Publication Date
May 1, 2023