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November 14, 2022
Barriers Preventing US Marketers From Getting a Unified View of Converged TV* Advertising, Sep 2022 (% of respondents)
Methodology
Data is from the November 2022 Innovid report titled "The Great Unification of Converged TV." 250 US agencies and brands were surveyed by PureSpectrum during September 2022.Featured In
Warner Bros. picks VideoAmp and Comscore over NBCU-preferred iSpot, continuing the fracturing of TV measurementNielsen refuses to work with the Joint Industry Committee, adding a wrinkle to its measurement ambitionsThe Joint Industry Committee certifies Comscore, VideoAmp, and iSpotSources
Chart Title
Barriers Preventing US Marketers From Getting a Unified View of Converged TV* Advertising, Sep 2022 (% of respondents)Publication Date
November 14, 2022