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October 3, 2022
Frequency With Which US Shoppers Notice Brands' In-Store Advertising, by Ad Format, July 2022 (% of respondents in each group)
Methodology
Data is from an October 2022 Path to Purchase Institute report titled "Shopper Engagement with Retail Media." 1,000 US in-store and online shoppers were surveyed online during July 2022. All respondents shopped with 25 retailers that PPI identified as operating retail media networks.Chart Title
Frequency With Which US Shoppers Notice Brands' In-Store Advertising, by Ad Format, July 2022 (% of respondents in each group)Publication Date
October 3, 2022