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November 22, 2022
US Subscription OTT Video Penetration, by Service, 2022-2026 (% of population)
Note
Traditional distribution includes IPTV, cable, satellite, wireless carriers and fiber operators, multiple system operators (MSOs), multichannel video programming distributors (MVPDs), and major TV broadcast and cable networks.Methodology
Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.Featured In
Video Users 2022Q4 2022 Digital Video TrendsNetflix viewership still stands out Streaming subscriptions stayed strong in 2022, but revenues fell behindNetflix’s SAG Awards livestream is another step toward head-to-head competition with broadcastersWith ‘The Last of Us,’ HBO is testing what free access looks likeDisney softens its Hulu talk, but the fight is far from overSources
Chart Title
US Subscription OTT Video Penetration, by Service, 2022-2026 (% of population)Publication Date
November 22, 2022